HTC UH OH Protection makes sure you’ll have a One always

Exactly a year and a month ago, HTC launched its "HTC Advantage" program that aimed to reassure buyers of the HTC One that the OEM, despite not being as big as its rivals, always has their back. Despite its fancy name, it was practically a six-month warranty that would replace the smartphone in case of cracked screens or water damage. Now HTC is taking one step further by rebranding the offer as "HTC UH OH". Now the coverage extends to a whole year and it benefits even those that meticulously take care of their devices.

Within a 12-month period, HTC One M9 owners can get a free replacement if they happen to crack their screen or if it gets damaged by water. Aside from the extension up to a year, it is pretty much standard fare considering these are the two most common causes of smartphone death. What is interesting, however, is that HTC includes a third case. They will also replace your One M9 for free if you decide to switch carriers within that 12-month period. That is definitely reassuring from HTC, though it's probably harder to make that jump if you consider the arduous process of switching carriers.

That, however, is not the only advantage to the successor of HTC Advantage. Under the new UH OH Protection, even those who don't get broken screens or wet phones get some advantage as well. If you don't avail of any of the replacement offers within a year, you can, instead, get a $100 discount from your next purchase of a One smartphone. Now, HTC isn't specifying if that covers getting a new One M9 or if it only applies to the next model, whatever it may be called.

The one thing that HTC isn't giving away so freely is when the HTC One M9 will actually launch, particularly in the US. That question might be answered when HTC Americas President Jason Mackenzie holds his Q&A with consumers, which will be livestreamed starting 12:00 PM ET/9:00 AM PT, 18th of March.